Charl Grabe's profile

Made in South Africa

Made in South Africa
Local clothing and textile industry positioned in the global arena
The Clothing and Textile Competitiveness Programme is a government sponsored initiative boosting local South African companies in the industry. The brief was to strategise a visual brand of international stature. The examples below are of the web page and an annual report cover.

My response was a slick, sophisticated and world-class design. Fabric with stitching detail sets the scene for tactile quality craftmanship.

The site layouts follow through on this. The main screen area is centred and divided into a 3-column grid, with images allocated to the top and left hand side. Left hand side images are  animated in Flash. The clothing analogy continues by stitching lines and the “Made in SA” label.
Made in South Africa
Published:

Made in South Africa

Visual strategy

Published: